Did you know that global international tourist arrivals grew by 5% in the first half of 2025 compared to the same period last year? With more people travelling, winter has become one of the best times of the year to explore. From world-class ski resorts to Christmas markets and festive city lights, this season offers a lot of ways to experience culture and adventure. This year, prepare yourself to explore destinations where winter magic meets rich cultural experiences, and this guide will help you pick your destination.

The UK in winter carries beauty in its contrasts — from lively cities glowing with lights to frosty countryside villages, and a festive ambience that makes the season unforgettable. Whether you’re seeking a romantic escape, a family holiday, or a cultural trip, there’s something for every traveller throughout England, from central London to the remote countryside.

Festive city breaks

London is the English city that glows the most in winter. Oxford Street and Regent Street light up with Christmas lights and festive markets spread across the city. You can enjoy time just wandering through the cosy atmosphere. Somerset House transforms into one of London’s most iconic ice rinks, framed by twinkling lights and holiday stalls. It’s perfect for skating and sipping mulled wine. Hyde Park’s Winter Wonderland is another highlight, with rides, shows, and one of the largest seasonal markets in Europe. And if you want to see the giant Christmas tree, you can head to Covent Garden and enjoy street performances.

The Cotswolds & Lake District

For something more chill and romantic, head to the countryside. The Cotswolds’ hills and the Lake District’s snowy peaks both look like they came alive out of a winter postcard. Villages like Bourton-on-the-Water and Stow-on-the-Wold are magical in winter, with tearooms and traditional pubs everywhere, perfect for warming up after a long, cold day. In the Lake District, you get to enjoy snowy walks in nature or take a winter boat ride on Lake Windermere.

Winter holiday parks

For a winter family getaway, you’ll find many winter holiday parks across the UK. They offer snug wooden lodges and plenty of activities for kids. Many parks, like Centre Parcs in Sherwood Forest or Longleat, also add festive touches during the season, from Santa’s grotto and holiday craft workshops to indoor pools and evening shows. 

Cultural events

To add more interest to your winter holiday, you can soak in the traditional cultural events of this season. Carol concerts are held in ancient cathedrals, festive theatre productions, and seasonal shows make the holidays feel even richer. In London, St Paul’s Cathedral and the Royal Albert Hall host famous carol services, while pantomimes, a uniquely British mix of comedy and fairytales, take over theatres. 

The USA is full of winter adventures, from the snow-capped Rockies to the decked-out streets of New York City and the warmer coastal escapes. Whether you’re after snow, city lights, or warmth, the US has them all.

New York City

New York is full of holiday spirit during the winter. Central Park looks magical after the snowfall, and the Christmas markets at Union Square and Columbus Circle are perfect for seasonal shopping and street food. And no New York winter is complete without a spin on the ice at Rockefeller Centre or Bryant Park, followed by a stroll past the towering Rockefeller Christmas Tree and the sparkling holiday windows along Fifth Avenue.

Aspen, Colorado

Aspen isn’t just world-class skiing — it’s also full of adventure and luxury. After a day on the slopes, you can spend a little time at a plush resort and join the rowdy après-ski scene. The snowy landscape, cozy lodges, and upscale amenities make Aspen a winter favourite.

Chicago, Illinois

Chicago’s winter beauty shines through its bright holiday lights and festive events. Ice skating at Millennium Park with the beautiful city skyline in the background is truly magical. The Magnificent Mile, the city’s main shopping street, turns into a glowing corridor of lights during this season. Nearby, the Christkindlmarket downtown fills the air with the scent of mulled wine and Christmas treats.

Florida Keys, Florida

If you want to escape the snow, go to the Florida Keys. Think sunny beaches, fun boat shows, and a calm atmosphere that’s perfect for enjoying winter without being cold. In Key West, stroll through the lively streets, visit the Ernest Hemingway Home, or enjoy the sunset celebration at Mallory Square. Winter also brings special events, like the Key West Food and Wine Festival in January, which should not be missed.

Turkey has something for everyone, from snow-capped mountain retreats to the mild winters of the coast and vibrant bazaars. You don’t need luxury hotels to enjoy it. The charm of this season in Turkey lies in the mix of nature, culture, and warmth you’ll find across the country. Whether you’re sipping Turkish tea in a local market, skiing down a powdery slope, or exploring a rich history, Turkey offers a winter experience that feels both relaxing and full of adventure.

Antalya

Antalya has a mild winter, so tourists come there to escape the cold. However, this coastline is alive in off-season calm and beauty, where one can enjoy quiet, uncrowded beaches and ancient ruins. In the off-season, its coastline is calm but still charming, with uncrowded beaches and ancient ruins such as Perge and Termessos. The old town of Kaleiçi is beautiful to explore, with its narrow streets, local cafes, and harbour views.

Uludag

Uludag is Turkey’s premier ski resort and a heaven for winter sports lovers. Its well-kept slopes and breathtaking mountain views make this town a pleasure to explore. Whether you’re a beginner or an experienced skier, there’s a run for everyone. The resort area has cosy cafés and lively après-ski spots. There's also a scenic cable car from Bursa — the historic city at the foot of Mount Uludağ — that carries visitors up with sweeping views over the snow-covered forest.

Istanbul

Istanbul's historic sites, such as Hagia Sophia or the Blue Mosque, seem to take on a mystical aura in winter. Bazaars can be found in every neighborhood in the city and are among the best winter treats in Istanbul— filled with the scent of steaming Turkish tea, vibrant carpets, and handmade gifts. It is where the East meets the West, wrapped in a winter's cozy embrace. Istanbul bridges Europe and Asia, and that blend shapes everything from its architecture to its cuisine, making its culture varied and interesting to explore.

Pamukkale

With its warm, mineral-rich thermal pools set on beautiful white travertine slopes, Pamukkale is a strange, unforgettable place to visit in the winter. To soak in these natural hot springs while the cold winter air surrounds you is the best thing that can happen.  Soaking in these natural hot springs while the cool air surrounds you is one of the most relaxing experiences you can have. ​​The nearby ancient city of Hierapolis, with its vast Roman theatre, old bathhouses, and stone tombs overlooking the thermal pools, adds a layer of history to the town.

From alpine peaks to festive city streets, Europe turns into a continent of rich contrasts in winter. Some travellers chase snow and skiing in the Alps, while others prefer city breaks filled with lights, history, and warm cafés. Whether you’re looking for adventure or relaxing warmth, the season offers countless ways to experience Europe at its best.

Austria, Germany, Switzerland 

These Alpine countries are winter-sports destinations, offering top-tier skiing, charming chalets, and buzzy après-ski culture. The best are Austria's Innsbruck, Germany's Garmisch-Partenkirchen, and Switzerland's Zermatt.

Budapest

Budapest is one of the best cities to visit in winter. Its thermal baths, like Széchenyi and Gellért, feel best with the cold winter air. Across the city, festive lights and Christmas markets make evenings feel warm and lively, and the ice rink in Városliget Park is another highlight that shouldn’t be missed.

Poland

Poland’s historic cities, Krakow and Warsaw, shine in winter with markets, local food, and snow-covered squares. For a more alpine feel, check out Zakopane, set in the Tatra Mountains, for skiing and cosy wooden houses.

Slovakia, Bosnia

Less visited but just as beautiful, Slovakia’s High Tatras combine alpine scenery and good skiing without the crowds. In Bosnia, Sarajevo offers a mix of Ottoman streets, Austro-Hungarian buildings, and snowy hills.

Georgia

A top winter destination with stunning mountains and charming towns. Gudauri offers great skiing with breathtaking views of the Caucasus. In contrast, Sighnaghi hooks you with its cobblestone streets, 18th-century walls, and views over the Alazani Valley — perfect for a peaceful winter stay. Further north, Kazbegi feels wilder, where travellers come to see the Gergeti Trinity church and to explore trails surrounded by snow.

There’s a stellar lineup of destinations for ski lovers around the world. The Swiss and French Alps remain Europe’s timeless favourites, offering some of the finest slopes and luxury resorts. Meanwhile, the Rockies of North America give you endless snowy thrills, with Aspen and Whistler at the top of the list. 

Japan’s Niseko and New Zealand’s Queenstown are must-visits if you crave something more adventurous. With world-class skiing and unique cultural experiences, these two places make your winter holiday unforgettable. Skiing is one of the most exciting parts of winter travel, but it can also come with unexpected risks. Make sure you have the right travel insurance so you can enjoy every run and turn, knowing you're well covered. And to lock in the best deals, try to plan and book earlier, as spots tend to fill up fast.

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